Social Advertising

I developed an assignment on Social Advertising without having students spend money on an Ad.  I decided on an analysis of one of @BestOfAds, using a blog post.

Here is my analysis of this Ad I re-tweeted. https://twitter.com/bestofads/status/626205759945220096

This Ad was a tweet engagement with an objective of starting a conversation.  The objective was to get a message out about not to drive while under the influence of alcohol. At first it was hard to distinguish a specific audience. I did a little research on the ages of those with DUI's.  It appears that 34% are between the age of 21 and 24, 34% between the ages of 25 and 34 and 25% between the ages of 35 to 44. If I had to select a target audience, I would use a keyword target, using the keywords "party" and "drink".